Avero Index: Snowstorm Stella and Restaurant Sales

Avero Index: Snowstorm Stella and Restaurant Sales

Yesterday, another nor’easter wreaked havoc across the American North East. The effects of the storm were felt with over 2 feet of snow in some areas, winds of over 50 miles per hour, and even power loss in more than 200,000 homes. Fortunately, public announcements in advance prepared most people well and kept them safe at home. Across all major cities, schools were closed, flights were cancelled, and businesses were shut; however, not all restaurants closed their doors. Some restaurants remained determined to stay open and provide service to hungry guests and even offered special deals to encourage guests to eat at their businesses. For example, in NYC, Union Square Hospitality Group restaurants Gramercy Tavern and The Modern offered a #sNOcorkage deal that waived normal corkage fees.  In Boston, both Barcelona Wine Bar locations offered deals on drinks and desserts.

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Avero Index: Super Bowl LI and Restaurant Sales

Avero Index: Super Bowl LI and Restaurant Sales

Patriots fan or Falcons fan, regardless of which NFL team you support, everyone expects lots of food and drinks during the big game. This year, more than 111 million people tuned in to watch Super Bowl LI and they were predicted to spend big money on their snacks: Nielsen predicted that consumers would spend $82 billion on chicken wings, $277 million on potato chips, and $1.2 billion on beer.

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Avero Index: Women’s Marches Impact on Restaurants

Avero Index: Women’s Marches Impact on Restaurants

On Saturday, January 21st, 3.5 million demonstrators took to the streets of over 300 American cities to march for equality and to stand up to President Donald Trump’s new legislation. While both the media and the government have had difficulty calculating the exact size of the crowds that turned up to the marches across the country, here at Avero we wanted to calculate just how the marches affected restaurant sales in five major cities (New York, Washington DC, Los Angeles, Chicago, and San Fransisco). While some restaurants closed in anticipation of the march, worried about the safety of their guests and employees, other restaurants stayed open in hopes that the large crowds would boost sales. Some even promised to donate a portion of sales to organizations that support causes in line with the motivation for the march.

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Tips & Tricks Tuesdays: How to Make the Best Restaurant Website Design

Tips & Tricks Tuesdays: How to Make the Best Restaurant Website Design

The following is a special guest blog post from Daniela Momo, Marketing Associate at BentoBox

From the moment a guest walks into your restaurant until after they’ve paid the bill, you do everything you can to ensure they have a great experience. But what about the people who haven’t come in yet, but might like to? Chances are the first interaction those people will have with your business is online—specifically, on your website. What can you do to ensure that your website is designed in a way that best serves visitors, and, most importantly, turns them into actual guests? The pros at BentoBox have some tips on how to design a restaurant website that gets you more business.

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Avero Index: 2016 Year in Review

Avero Index: 2016 Year in Review

While 2016 was a roller coaster of a year laden with controversial politics and reports that the restaurant industry is dying, restaurant sales across the United States still managed to grow. According to Avero’s extensive restaurant data, on a national level sales increased by 1.3% in 2016. Washington D.C. outperformed all other cities in the Avero Index in 2016 with 4.3% growth, while Chicago lagged slightly behind the national average with -0.3% growth.

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